Route
With over 6 years in the creative industry, Rebecca has driven innovative design, branding, and marketing excellence. Having worked with and managed creative teams, strategists, designers, producers, and more. She has directed, produced, and executed all in-house and lifestyle content for consumer and B2b marketing and social campaigns. She also managed and led the creative team, organizing and conceptualizing marketing and co-branded campaigns and experiences.
Route Commercial
Push a high-level and creative narrative that celebrates all of the Routes products at once. This commercial showcases the user’s journey and experience while using Route in their day-to-day life - this includes tracking their packages, package protection, resolving shipping issues, and Routes carbon initiative, all while having “everything you order in one place.” Not only does this benefit the consumer, but also the brand/merchant associated with Route - making sure that the delivery arrives with ease.
Placement: Web/Social media (Instagram, TikTok, Youtube), In-app content.
Route “In The Studio”
Routes In The Studio is where we sat down with brand founders and entrepreneurs and asked how they got started, where they are now, and the journey in between. We threw in a few twists and turns and got creative in learning more about the brand, how well the founders know their own product, and why they chose Route.
Placement: Social media (Instagram, TikTok, Youtube).
Route Brand Stories
Routes Brand Stories showcase and feature brands in an interview setting. We had the opportunity to follow brand founders around their home and office space to chat with them and learn about who they are, and what their brand is, and even find out some of their favorite day-to-day rituals.
Placement: Social media (Instagram, TikTok, Youtube), In-app content.